CBRfree-Public-Wi-fi-proposal by Tracy

CBRfree Public Wifi Wayfinding Proposal

This was a university assignment for my Information Graphics unit at the University of Canberra, Australia. The students were tasked to develop a wayfinding solution that incorporated a minimum of three components that make-up our system. I decided to develop a wayfinding solution for my local public wifi network ‘CBRfree’. Although, 24/7 internet connectivity is a modern day achievement there is yet to be a more ‘wholesome’ approach to branding and promoting these services and amenities within Canberra. The wayfinding concept I developed and proposed utilises the characteristics of Biophilic Urban Design strategies and case studies.

I had a lot of fun on this project because it felt like I was designing for myself. I ended up designing a wayfinding concept that I can see myself utilising in the real world. I think it is important for designers to be able to be a fan of their own work, and it has nothing to do with narcissism or ego. I find myself enjoying projects that I make little to no money off of because I would be so invested in it because I feel connected to it at a higher level.

You can find out more about this project on my website and follow me on Instagram .

Software used: Maxon C4D, Adobe InDesign, Adobe Illustrator and Adobe Photoshop

Below are a few sample (edited) slides from my main submission:

CBRfree-Public-Wi-fi-proposal by Tracy

 

CBRfree-Public-Wi-fi-proposal by Tracy

CBRfree-Public-Wi-fi-proposal by Tracy

CBRfree-Public-Wi-fi-proposal by Tracy

CBRfree-Public-Wi-fi-proposal by Tracy

CBRfree-Public-Wi-fi-proposal by Tracy

CBRfree-Public-Wi-fi-proposal by Tracy

© Tracy Ng. All rights reserved.

 

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