— Previous Blog post here — Ongoing Project — Stay tuned for updates too! —
Recap of the brief as per the Madre – The card should be ‘elegant’ but without being ‘dated’ or ‘old fashioned. Additionally, either a simple ‘MN’ or just her name ‘Misty’ displayed the back.
In my previous post I shared three card concepts that I had shown to my mother. She decided on Concept 2 (see below):
Initially, I designed a monogram that was simple because the custom illustration alone is quite detailed and some-what complex. I ensured that the minimal type and illustration had plenty of space surrounding it, to give the design a clean look. Upon feedback, my mother decided to have her card with her English name ‘Misty’ instead.
Revision
In this part of the process, I suddenly realised how tricky it was to pair a decorative & curvy font with an equally curvy & organic illustration. The logotype became very difficult to read if it was too close to the flower. However, if the logotype was a little too far from the flower the design looked like it had 2 different components placed awkwardly together. Below were the initial revisions:
In the end I invited my mother to be my hovering studio manager to help finalise the design…in real-time and this is what we came up with:
As of yesterday evening I have put this design through to print and we can’t wait to share the real thing soon too!
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Tracy - design + et cetera 
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