In this conceptual green grocer branding and marketing project I wanted to emphasise how that eventhough grocery shopping is essential, it is also a lifestyle choice. So where you shop has to count as well. Support local businesses, suppliers, producers and manufacturers.
The vibe, feel and keywords used to brainstorm the identity of Grocer’s Mark were:
Local – Boutique – Personal
‘Lifestyle Choice’ – Goodness – Trendy
‘Fancy but not too fancy’ – ‘Yuppies’
This project is a little bit inspired by my rea life job working in the supermarket industry.
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